Monday.com
Ad Strategy
How Monday.com spent 95% of revenue on ads and built a $7B SaaS empire
The Monday.com Formula
Spend Until You Win
95% of revenue on advertising. $227M in 2 years. Prioritize brand awareness over unit economics. Outspend to out-remember.
YouTube as Growth Engine
100M+ total views — more than all competitors combined. Cinematic brand ads with movie-quality production, not product walkthroughs.
Super Bowl Legitimacy
2022 Super Bowl ad reached 100M+ people. Not for direct response — for credibility. 'If they can afford this, they must be real.'
The SEO Moat
1,300+ blog posts. 200K organic visitors/month. $430K/month traffic value. 2.3M backlinks from product-led SEO (forms feature).
Multi-Channel Distribution
YouTube for brand, Meta for retargeting, Google for search intent, LinkedIn for B2B, TV for reach. Each channel has one job.
Entertainment Captures, Education Closes
Most B2B brands invest in product tutorials. Monday.com's top YouTube videos (39M views) are cinematic brand ads, not walkthroughs. Entertainment captures attention; education closes deals. The combination — with measurement across all channels — creates a flywheel: more data → better ads → higher ROI → more budget.
Cinematic brand ads with 1M+ views, multi-channel attribution
Example Ads & Patterns
Your team's future depends on this
Cinematic brand ad that feels like a movie trailer, not a SaaS demo. 39M YouTube views by selling the feeling of organized teamwork.
Super Bowl 2022 commercial
100M+ reach. The ad itself is less important than what it signals: this company is serious, funded, and everywhere.
Monday vs Asana
Owned comparison content on their domain. Controls the narrative when prospects search 'monday vs [competitor].'
Repurposed YouTube pre-roll
Cinematic content cut for 15-second pre-roll. Same production value, fraction of the runtime. Brand recall without the skip.
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