Product changelog.

Clearer names for the MCP tools

Three tools now say what they do. The old names keep working.

• find_bangers is now find_winning_ads.
• get_breakdown is now get_competitor_analysis.
• get_generation_job is now get_ad_status.
• Existing connections and saved prompts that use the old names keep running with the same permissions.
• Tool descriptions are shorter and clearer, and the full list is on the MCP tools page in the docs.

Use StealAds from your AI

Connect Claude, ChatGPT, Cursor, Codex or Gemini CLI and work with StealAds in plain words.

• Search ads, find winning ads in a category and read what your rivals keep running.
• Track rivals, save ads and read their Playbooks without leaving your AI app.
• Adapt an ad for your brand or make a campaign. You see the cost and approve it first.
• Sign in with your StealAds account. No API key is needed.

Headlines that make people stop

Features don't stop the scroll. The first line does.

• Steals and campaigns now write hooks from patterns that already win in real ads, applied to your brand.
• Good hooks don't get thrown out for small reasons anymore.
• Matchups cover a whole category: compare your ad, or skip that and see what buyers liked across the market.
• Make your own version or variations straight from the winners.
• Finished ads have one simple set of controls, on desktop and phone.

Fewer dead ends

Nothing kills momentum like a screen that just stops.

• If tracking a rival fails, you see why and what to try, without losing your place.
• New accounts find more ads they can build a campaign from.
• Matchups pick up where they left off if something interrupts them.
• Signing in and changing account details is safer.

A first ten minutes that feels like help

Signing up should feel like someone did the work for you, not like homework.

• One step at a time, with your brand filled in for you.
• We find your rivals for you; you just say yes or swap one.
• Home opens on one clear next move instead of a wall of options.

Ads with people who fit your brand

An ad with the wrong face in it feels off, even when nobody can say why.

• When a Steal calls for a person, StealAds can use the face from your own photo, so the ad looks like your brand.
• The person, product and words are planned together, so the ad reads as one idea.

The new StealAds is live

Everything we built since spring, in one loop: see what your rivals keep running, then make your own version of what works.

• Ad Library – live ads from every brand, searchable in plain words, with how long each one has run
• Tracked rivals and The Read – your rivals side by side every week
• Playbooks – what one rival runs, kills and keeps, and their signature formula to make your own
• Steal this ad – rebuild any ad for your brand, edit it in plain words, keep the version you like
• Launch packs – feed, square and story sizes with copy and a tracked link, ready for Ads Manager
• Credits – one monthly pool on every plan, with the cost shown before anything is spent

Know what your rivals are doing, every week

In September we rebuilt how you watch your market, so you stop guessing and start seeing. Live since October 15.

• The Read: your rivals side by side, with what they launched, kept and killed.
• Playbooks: one rival on one page, with the formula behind the ads they won't stop running.
• One Ad Library for every brand, searchable in plain words, showing how long each ad has run.
• Matchups: put ads head to head and hear why a buyer would pick one.
• Bring your own ads in, so the Read compares you, not just them.

Ads that still sound like you

August was about trust. Your version of a rival's ad should keep what made theirs work and still sound like your brand. Live since October 15.

• Your version keeps the reason the original worked: the worry it names, the relief it promises, the proof it shows.
• Say who the ad is for once, and it stays for them all the way to the final image.
• New accounts start with examples from their own market, so the first ad already feels close.

From “nice ad” to ready to launch

July went into the moment that used to hurt most: you found an ad you loved, and then nothing happened. Live since October 15.

• Every finished ad waits on one Ready shelf, so nothing you made gets lost.
• Launch packs: feed, square and story sizes with the copy, in one download.
• Start from a pattern that's already working instead of a blank page.

Shareable Competitor Breakdowns

Turn any competitor breakdown into a polished public share page with a single link. It is built for sharing strategy snapshots with teammates, clients, or stakeholders without requiring a StealAds login.

• Public share links for breakdowns
• Dedicated share modal with a preview card
• Optimized shared pages and social previews

Strategic Competitor Breakdowns

Competitor profiles now include a richer strategic breakdown that surfaces hooks, positioning patterns, creative themes, and distribution signals in a more premium briefing-style view.

• High-signal breakdown sections that are easier to scan
• Representative ads now show real imagery
• A more polished intelligence briefing experience

Competitor Monitoring

Start tracking competitors directly inside StealAds and keep tabs on their latest ads from a dedicated monitoring workflow.

• Track competitors from the app
• Latest scan state and freshness surfaced in the UI
• Better recovery when upstream scans fail

Upload Brand Docs for Voice Profiles

Upload a brand doc and let StealAds extract a usable voice profile automatically. This makes it faster to give the generator tone, messaging, and positioning context before creating new ads.

• Voice profile extraction from brand documents
• Review and version history for extracted voice guidance
• Stronger upload reliability and clearer modal flow

Semantic Ad Search

Search by meaning instead of exact keywords. Semantic search now finds ads more accurately, resolves cleaner previews, and keeps the right creative context when you generate from a result.

• Similarity search powered by richer embeddings
• Empty-result, broken-image, and missing-brand edge cases cleaned up
• Search-selected ads now preserve competitor context during generation

Product-Aware Onboarding

Onboarding now includes a dedicated product photo step, so your account starts with stronger visual context before the first generation.

• Add product images during setup
• Inline brand edits during onboarding
• Tighter curated ad relevance for better first examples

Creative Feedback Signals

You can now rate generated creatives with thumbs up or thumbs down, giving StealAds a lightweight feedback loop around what feels on-brand and worth iterating on.

Sharper Review & Generation Controls

The detail panel and generation flow got a substantial UX pass. Comparing variants is easier, style choices are clearer, and generation state is more reliable.

• Compare mode and lightbox for faster creative review
• Clearer style disclosure, prominent CTAs, and Meta size controls
• Less flicker, better error handling, and steadier loading states

Time-Limited Promo Codes

Promo codes now support time-limited discounts. Codes can apply for a set number of months instead of lasting forever, giving you more flexibility when running promotions.

Smarter Onboarding Competitors

Competitors shown during onboarding are now curated by industry, so your first-run experience surfaces the most relevant examples for your niche.

Login & Signup Polish

Smoother login, signup, and password reset flows with clearer messaging and smarter page routing throughout.

Mobile Dashboard

The dashboard now works great on phones and tablets. Navigation, ad cards, and generation controls are all optimized for smaller screens.

Interactive Public Demo

Try StealAds without signing up. The interactive demo walks you through a real analysis and generation flow using curated competitor ads, so you can see the product in action before creating an account.

• Full analysis-to-generation workflow with real data
• Demo CTAs added across the marketing site
• No signup required – experience the product instantly

Curated Onboarding Experience

A completely redesigned onboarding flow that gets you to your first generated ad faster. Select your industry, pick from curated competitors, and see a magic moment generation before you even reach the dashboard.

• Industry-based competitor suggestions
• Auto-generated first creative during onboarding
• Guided setup ensures your brand is ready before exploring

Default to Inspired Creativity

The default creativity level is now Inspired instead of Exact. This produces more original creative while still leveraging the psychology of the source ad.

Branded Email Notifications

Welcome emails, password resets, and account notifications now arrive in polished, StealAds-branded templates instead of plain text.

Promo Codes at Checkout

Apply promo codes during checkout for discounted plans. Codes are validated in real-time and the discount is applied directly to your subscription.

• Real-time code validation with instant feedback
• Percentage and fixed-amount discounts supported

Optional Product Selection

Choose a product image only when you want it. Generations now work with or without a selected product, giving you more flexibility in creative direction.

• Optional product image attachment in the generator
• Better handling of missing product images

Bulk Generation UX Overhaul

Bulk generation now feels faster and clearer with smart presets, improved progress feedback, and a cleaner results view.

• Preset counts for faster setup
• More reliable progress and status updates
• Results view shows only newly generated ads

Ad Library & Collections

Save competitor ads to your personal library and organize them into named collections. Search, filter, and annotate your saved ads for easy reference.

• Save any analyzed ad to your library with one click
• Create collections to group ads by campaign, competitor, or theme
• Add notes to saved ads for your team
• Search and filter across your entire library

Chat-Based Creative Refinement

Refine your generated ads through natural conversation. Describe what you want changed and watch as AI applies your creative direction in real-time.

• Natural Language Editing – Tell the AI what to change using plain language instead of complex controls.
• Image Refinement – Edit generated images by describing adjustments like "make the background darker" or "add more contrast."
• Accept or Reject – Preview AI suggestions and choose to apply them or keep your original.

Image Editing Stability

Fixed an issue where editing multiple image variations in sequence could cause errors. Edits now reliably update the correct image.

Ad Categorization System

Organize your saved ads with automatic categorization. The system intelligently groups ads by type, making it easy to find inspiration when you need it.

• Auto-Categorize – Ads are automatically tagged by category as they're saved.
• Smart Filtering – Browse your collection by category to quickly find relevant examples.
• Agent-Powered – Categories are assigned using AI analysis of ad content and structure.

Generation Reliability

Fixed timeout issues and localStorage race conditions that could cause generations to fail on slower connections.

Enhanced Color Palette Controls

The draggable color palette now supports adding and removing colors, giving you full control over your brand palette when generating creatives.

• Add Colors – Expand your palette with new colors directly in the editor.
• Delete Colors – Remove colors you don't want used in generations.
• Drag to Reorder – Prioritize colors by dragging them into your preferred order.

Logo Inclusion Toggle

Choose whether to include your logo in generated ads with a simple toggle in brand settings. Perfect for testing different creative approaches.

• One-Click Toggle – Enable or disable logo inclusion from your brand settings.
• SVG Detection – SVG uploads are now properly rejected with a helpful notification.
• Flexible Branding – Generate ads with or without your logo to see what performs best.

Real-Time Generation Progress

Watch your ads come to life with real-time streaming progress. See each step of the generation process as it happens instead of waiting for the final result.

• Live Progress – A mission-control-style progress indicator shows exactly what's happening.
• Streaming Updates – See intermediate results as the AI works through your creative.
• Faster Perceived Speed – No more staring at a loading spinner wondering if something broke.

Delete Creatives

Remove generated creatives you don't want anymore. Clean up your workspace by deleting variations that didn't make the cut.

Creativity Level Selection

Control how creative the AI gets with your ads. Choose from conservative to bold generation styles to match your brand's risk tolerance.

• Multiple Levels – Pick the creativity level that fits your campaign goals.
• Smart CTA Detection – The AI now intelligently detects and preserves your calls-to-action.
• Better Branding – Improved logic ensures your brand elements stay consistent across variations.

Meta Size Variations

Generate every Meta ad placement size from a single concept. Create 1:1 (feed), 4:5 (mobile), and 9:16 (Stories/Reels) variations without redesigning from scratch.

• Three core sizes – 1:1, 4:5, and 9:16 optimized for each placement
• Check missing sizes and generate only what you need
• Each size is independently composed, not just cropped

Shareable Before/After Reports

Create side-by-side comparisons of competitor ads and your generated creative, then share them with a public link or post directly to social media.

• Public share links – anyone can view without logging in
• Share to Twitter/X and LinkedIn with rich previews
• Download comparisons as images for presentations

First Brand Testers Onboard

The first DTC and SaaS brands join as testers, putting StealAds through real-world creative workflows and shaping the product roadmap.

Subscription & Billing

Manage your subscription directly in the app. View your current plan, upgrade or downgrade, and handle billing through Stripe integration.

• Plan Selection – Choose the plan that fits your needs with clear feature comparisons.
• Stripe Checkout – Secure payment processing through Stripe.
• Subscription Notifications – Priority banners keep you informed about trial status and limits.

Brand Identity Editor

Set up your brand once and have it applied to every generated ad. Upload your logo, define your color palette, and configure brand guidelines.

• Draggable Color Palette – Visually arrange your brand colors with drag-and-drop.
• Logo Upload – Upload your logo for automatic inclusion in generated creatives.
• Brand Discovery – The AI can analyze your existing materials to suggest brand settings.

Competitor Ad Tracking

Add competitors and automatically pull their active ads for analysis. See what's working in your space and generate inspired variations.

• Facebook Page Detection – Automatically extracts page IDs from URLs you provide.
• Full Scan – Pull all active ads from a competitor with progress tracking.
• Filter & Browse – Filter your saved ads by competitor to focus your research.

User Authentication

Secure login and signup with email/password, password recovery, and session management powered by Supabase Auth.

StealAds.AI Born

Two weeks after going viral on X, StealAds.AI is born – an AI-powered tool for analyzing competitor ads and generating high-performing ad creatives.

• Psychology Framework – Analyze ads against 4 core desires (Money, Time, Health, Status), 6 checkpoints, and 16 emotional triggers.
• Creative Generation – Generate new ad variations inspired by ads that are already working.
• Brand Discovery – Paste your URL and AI extracts your colors, voice, audience, and positioning.
• Neo-Brutalist UI – A bold, hacker-inspired interface designed for performance marketers.