Black Friday ads brands are running right now (Updated November 2026)

67.9% of Black Friday advertisers run a discount. The typical biggest discount is 40%.

Updated November 2026
Black Friday advertisers running a discount: 67.9%
Typical biggest discount: 40%
Of ads lead with the deal: 34.6%

Planning your Black Friday ads

Quick answers for planning your own Black Friday ads.

When do brands start Black Friday ads?

The first seasonal offer we found started October 15. The chart counts new ads by the week they started; we count from October 15. Earlier campaigns may be missing from this report.

What offers do advertisers use?

The most common move is a discount: 67.9% of these brands run one.

How long do the ads run?

As of the November 2026 update, the median observed run is 3 days. We don't see spend or results.

What they offer

The most common move is a discount: 67.9% of these brands run one.

  • Discount: 67.9% of Black Friday advertisers
  • Gift ideas without an offer: 25% of Black Friday advertisers
  • Set or bundle savings: 8.9% of Black Friday advertisers
  • Free shipping: 7.1% of Black Friday advertisers
  • Gift with purchase: 7.1% of Black Friday advertisers
  • Early access: 0.9% of Black Friday advertisers

Who says it out loud

Only 49.1% of these brands name Black Friday, Cyber Monday or the holidays in the ad. The rest rely on the offer alone.

How deep the discounts go

The typical brand's biggest discount is about 40%, among the 69 brands showing a percent-off.

How fast they show the deal

34.6% of these ads put the deal in the headline or the first sentence.

Early access to the sale

One brand offers early access to its sale.

Black Friday ad examples

Look at where the offer sits in each ad, and how much of the frame it takes, before you write yours.

When they started

The first seasonal offer we found started October 15. The chart counts new ads by the week they started; we count from October 15.

40 gift-led ads started earlier, from September 16.

Ad starts by week across matched advertisers
  • Week of October 15: 492 ad starts
  • Week of October 19: 709 ad starts
  • Week of October 26: 376 ad starts
  • Week of November 2: 173 ad starts

How we counted the offers

This November 2026 report covers 112 advertisers and 1830 public ads from the Meta Ad Library.

An ad counts if it started between October 15 and December 5 and does one of these: names Black Friday, Cyber Monday or the holidays; pairs an offer with seasonal wording like sitewide, doorbuster, "up to", "limited time" or an end date; offers early access to a sale; offers a set or bundle deal; or takes 25% or $20 or more off. Welcome offers for new customers don't count, and neither do offers a brand was already running before October 15. Gift-led ads with no offer count from September 15, and we show them separately.

Offer shares count each brand once per offer type. A brand can use several offers. Top discounts take each brand's highest percent-off markdown before finding the median. An ad leads with the deal when an offer appears in its headline or first sentence. Observed runs end at the recorded end date or November 6, 2026.

We don't see spend or results. A long run tells you what a brand kept running, not how it performed. The sample reflects the public ads available at the update date, and isn't every ad on Meta. We refresh weekly through Cyber Monday; after the season, this page remains a record of 2026.

Advertisers in this report

Start with the brands your customers also shop.

  • 6 Ice
  • Aeyla
  • AG1
  • Alev Jewelry
  • Arcaplanet
  • ARDANT
  • Argos
  • Away
  • AYBL
  • Balletshirts
  • BarkBox
  • BaubleBar
  • Bellroy
  • Blissy
  • Blue Nile
  • Boll & Branch
  • Burrow
  • BYLT Basics
  • Byredo
  • Caraway
  • Catbird
  • Charlotte Tilbury
  • Chewy
  • Cuts Clothing
  • Dieux
  • Dossier
  • Dylan's Candy Bar
  • Enchanted Disney Fine Jewelry
  • Ettika
  • Exercise.com
  • Fabletics
  • Ferko's Fine Jewelry
  • Fi
  • GAES Centros Auditivos
  • Glossier
  • Grüns
  • GUU Jewelry
  • Henry Rose
  • Heretic Parfum
  • Honeylove
  • Honor (FR)
  • Imani Jewelry
  • Invicta Stores.
  • IronPanda
  • JOVS
  • JYSK Deutschland
  • JYSK Italia
  • Kay Jewelers
  • Kendra Scott
  • Kingbriefs
  • Kosas
  • L'ange
  • LILY & ROO
  • Liquid I.V.
  • Lounge Underwear
  • MediaMarktSaturn
  • MediaWorld
  • Medicube
  • MiandMy.Co
  • Montessori Generation
  • My PT Hub
  • Native
  • Native Pet
  • Nobl
  • NordicTrack
  • Oak & Luna
  • Objkts
  • Olaplex
  • Olay
  • Olight US
  • Ollie
  • Open Farm
  • Otiumberg
  • Oumo Jewelry
  • Our Place
  • Parachute Home
  • PHLUR
  • Planet Fitness
  • PRx Performance
  • Pura Vida
  • Purple
  • Qomfort Co.
  • Red Rooster Coffee Roaster
  • Reformly
  • Represent
  • Retro-Stage
  • Ridge
  • Ring Concierge
  • Ritual
  • Ruggable
  • Saie Beauty
  • SARAH & SEBASTIAN
  • Satya Jewelry
  • Seed Health
  • Shark Beauty
  • She Curve
  • Shield Republic
  • Snif
  • Spartina 449
  • STONE AND STRAND
  • Sunfood Superfoods
  • Tatcha
  • Tipsy Elves
  • Tower 28 Beauty
  • Triumph
  • True Classic
  • TYMO Beauty
  • Uncommon James
  • Vuori
  • Zales
  • Zeelool
  • Zeeloolmen

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