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2026 Ad Specs Guide
The complete reference for Meta ad image and video dimensions, file sizes, aspect ratios, and text limits for 2026.
> Never get an ad rejected for wrong specs again
> Understand which formats perform best in which placements
> Covers Feed, Stories, Reels, and Carousel formats
> Updated for 2026 platform requirements
Feed Ads (Facebook & Instagram)
Image: 1080x1080 (1:1) or 1080x1350 (4:5)Video: up to 240 minutes, 1:1 or 4:5 recommendedCarousel: 1080x1080 per card, 2-10 cardsPrimary text: 125 characters recommendedHeadline: 27 characters recommended
Stories & Reels
Image/Video: 1080x1920 (9:16) full verticalVideo length: Stories up to 15s, Reels up to 90sSafe zone: keep text and logos away from top 14% and bottom 20%Sound-on design recommended for ReelsText overlay: keep under 20% of image area
File Requirements
Image formats: JPG or PNGVideo formats: MP4 or MOV (H.264)Max file size: 30MB images, 4GB videoMin resolution: 600x600 pixelsMax aspect ratio: 9:16 to 16:9 range
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