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Ad Headline Optimizer
Learn the structural patterns behind high-performing Meta ad headlines and how hook archetypes drive scroll-stops.
> Understand which hook archetypes drive the most scroll-stops
> See real headline patterns from top DTC brands
> Learn when fear, contrarian, and status hooks outperform each other
> Map headlines to the 4 Desires framework for stronger emotional pull
What Makes a Headline Work
Targets a core desire (Money, Time, Health, Status)Uses a proven hook archetypeCreates tension or curiosity in under 10 wordsMatches the audience's awareness level
Hook Archetypes That Win
Contrarian SnapbackStatus PlayPain-AgitateCuriosity GapSocial Proof LeadFear of Missing Out
Headline Patterns by Desire
Money: savings, ROI, cost comparisonTime: speed, automation, shortcutsHealth: transformation, before/after, preventionStatus: exclusivity, social proof, aspiration
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