Ad Headline Optimizer
Paste a headline. Get a score, a phone-feed preview, rewrites in five hook styles, and real headlines that ran 30+ days.
The ad headline optimizer checks a headline and suggests rewrites alongside a phone-feed preview. It is for copywriters and paid social teams reviewing clarity, length and hook style before testing.
Score
- Fits on a phone (Fix)55 characters. Feed placements cut a headline after about 27 to 40, so the end won't show.
- Short enough to read in a glance (Pass)8 words. Long-running headlines in the public exports run a median 4.
- Pulls on a core desire (Pass)Reads as Health: feel better, look better, protect it.
- Uses a hook pattern (Could be better)Reads as a label. A question, a number or a pushback gives the eye a reason to stop.
- Specific (Could be better)No number. 14% of long-running headlines use one (a price, a count, a time).
- No filler or hedging (Fix)Cut "introducing", "innovative".
- Not shouting (Pass)Case reads naturally.
- Talks to the reader (Could be better)Try "you" or start with a verb, so it reads as an invitation, not a label.
Try instead
Close matches that ran 30+ days
The Greens Powder Built for Your Gut
Skin and nail support in one powder*
Dubbed “the holy grail of v-necks” by The New York Times
NEW BUNDLE, MADE FOR YOU!
Examples and numbers come from 9,089 public Meta Ad Library ads from 223 brands, last checked 2026-11-05.
Who is Ad Headline Optimizer for?
- Understand which hook archetypes drive the most scroll-stops
- See real headline patterns from top DTC brands
- Learn when fear, contrarian, and status hooks outperform each other
- Map headlines to the 4 Desires framework for stronger emotional pull
What should I know about what makes a headline work?
- Targets a core desire (Money, Time, Health, Status)
- Uses a proven hook archetype
- Creates tension or curiosity in under 10 words
- Matches the audience's awareness level
What should I know about hook archetypes that win?
- Contrarian Snapback
- Status Play
- Pain-Agitate
- Curiosity Gap
- Social Proof Lead
- Fear of Missing Out
What should I know about headline patterns by desire?
- Money
- savings, ROI, cost comparison
- Time
- speed, automation, shortcuts
- Health
- transformation, before/after, prevention
- Status
- exclusivity, social proof, aspiration
What does the headline score mean?
The headline optimizer scores copy against writing rules such as length, desire, hook and specificity. The score is a writing aid, without predicting ad performance.
Where do the example headlines come from?
The headline optimizer shows examples from public Meta Ad Library ads StealAds measured. Observed run length shows how long a brand kept an ad visible.
See what your rivals keep running.
Track your rivals, get the weekly Read, and turn their winners into ads for your brand, with fresh ones every Monday.