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UGC Video Scripts
The structural framework behind effective UGC-style video ad scripts, with hook-body-CTA anatomy and creator briefing tips.
> Understand the 3-part structure behind UGC ads that convert
> See which UGC hook patterns dominate DTC verticals
> Learn how to brief creators using competitor ad data
> Covers testimonial, day-in-life, and before/after formats
The UGC Script Framework
Hook (0-3s): pattern interrupt or bold claimCredibility moment (3-8s): why should I listen to youValue delivery (8-20s): the product story or transformationOffer reveal (20-25s): what you get and why nowCTA (25-30s): clear next step matched to funnel stage
UGC Hook Patterns That Work
Testimonial lead: "I've been using X for 30 days..."Day-in-life: morning routine featuring the productContrarian confession: "I thought this was a scam until..."Before/after: visible transformation in the first frameUnboxing reaction: genuine first impression
Creator Briefing Essentials
Hook script (exact words for the first 3 seconds)Key talking points (not a word-for-word script)Product shot requirementsCTA phrasingWhat NOT to say (competitor mentions, unverified claims)
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