Tool FREE
Video Hook Generator
Discover the first-3-second video hook structures used by top-spending DTC brands on Meta and TikTok.
> Learn the 5 video hook structures used by top DTC brands
> Understand why most video hooks fail at second 2
> See how to adapt competitor hook patterns into your own video creative
> Covers both Meta Reels and TikTok ad formats
Hook Structures That Stop the Scroll
Pattern interrupt (unexpected visual or statement)Direct address ("You're doing X wrong")Transformation reveal (before/after in 2 seconds)Social proof lead (results or testimonial first)Curiosity tease (incomplete information that demands attention)
What High-Performing Video Hooks Have in Common
Specificity over vaguenessTension or conflict in the first frameMovement or visual change immediatelyText overlay reinforcing the spoken hookOne idea per hook, not three
Video Hook Formats
Talking head with text overlayProduct demo cold openScreen recording with narrationUGC testimonial leadSplit-screen comparison
Related Breakdowns
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