Shoes and clothing ads brands keep running
Shoes and clothing Facebook ads ran a median 13 days, and 24% ran 30 days or more, after balancing brand contributions. StealAds compares the hooks, formats and angles fashion brands kept running in the public Meta Ad Library as of November 2026.
Questions about shoes and clothing Facebook ads
Short answers from the public Meta Ad Library research.
How long do Facebook ads for fashion brands run?
Shoes and clothing Facebook ads had a median run of 13 days in November 2026 and 24% ran 30 days or more, after balancing brand contributions. The longest shoes and clothing ad ran 380 days.
What ad hooks work for fashion brands?
The hooks that fashion brands keep running longest are pain (median 31 days), announcement (median 28 days), aspirational (median 26 days). A hook a brand keeps paying for is one it chose to keep.
Do fashion brands run more image or video ads on Facebook?
Shoes and clothing ads in video format make up 37% of the balanced sample and ran a median 14 days. Shoes and clothing ads in image format make up 6% of the balanced sample and ran a median 12 days. Shoes and clothing ads in carousel format make up 1% of the balanced sample and ran a median 12 days.
Where does this data come from?
The shoes and clothing ad data comes from the public Meta Ad Library: ads anyone can look up, collected between Jun 5, 2020 and Nov 5, 2026. We count days from Meta's start date to the last day we saw each ad, and balance each brand's contribution so one big advertiser doesn't set the numbers. We don't see spend or results, so a long run is a signal, not proof.
Editor’s notes
For menswear, show how the clothes fit and move, then connect that detail to feeling at ease. A wardrobe upgrade can mean fewer decisions as much as different materials.
For activewear, build the scene around the life your buyer wants. Texture, fit and setting can carry a still image; movement can show comfort in use. Give people room to explore with a softer call to action.
What's working
These patterns show which messages last and which get cut.
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Announcement hooks last longest
Shoes and clothing ads that open with an announcement hook ran a median 28 days. Shoes and clothing ads with offer hooks ran 3 days. Brands keep paying for the first kind, so test it before the second.
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The hook matters more than the format
Shoes and clothing ads in video format ran a median 14 days and Shoes and clothing ads in image format ran a median 12 days, close together, while hooks spread much wider. Pick the format your offer needs, then spend your testing on the hook.
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Aspirational angles hold up
Shoes and clothing ads pitched on an aspirational angle ran a median 11 days, against 6 days for emotional ones.
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The keepers run for months
7% of shoes and clothing ads ran 90 days or more. The longest shoes and clothing ad example shown, from Mott & Bow, has been running 151 days. Study the structure of ads that last this long.
The longest-running shoes and clothing ads
Browse the longest-running examples, with hosted creatives where available. Run lengths as of Nov 5, 2026; each ad links to its public Ad Library entry.
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Marine Layer
Marine Layer has run this image ad for 52 days.
View Marine Layer's ad in the Ad Library
What they keep, and what they cut
Compare hooks, formats and angles on one scale. The line marks the balanced-sample median, 13 days. Right of it is what they keep paying for; red is what they cut fast.
Hooks for shoes and clothing ads, by median run
- Pain: median run of shoes and clothing ads 31 days
- Announcement: median run of shoes and clothing ads 28 days
- Aspirational: median run of shoes and clothing ads 26 days
- Curiosity gap: median run of shoes and clothing ads 18 days
- Product reveal: median run of shoes and clothing ads 12 days
- Storytelling: median run of shoes and clothing ads 11 days
- Contrarian: median run of shoes and clothing ads 11 days
- Urgency: median run of shoes and clothing ads 10 days
- Social proof: median run of shoes and clothing ads 9 days
- Plain benefit: median run of shoes and clothing ads 8 days
- Authority: median run of shoes and clothing ads 6 days
- Testimonial: median run of shoes and clothing ads 5 days
- Offer: median run of shoes and clothing ads 3 days
Formats for shoes and clothing ads, by median run
- Video: median run of shoes and clothing ads 14 days
- Image: median run of shoes and clothing ads 12 days
- Carousel: median run of shoes and clothing ads 12 days
Angles for shoes and clothing ads, by median run
- Aspirational: median run of shoes and clothing ads 11 days
- Educational: median run of shoes and clothing ads 11 days
- Emotional: median run of shoes and clothing ads 6 days
- Social: median run of shoes and clothing ads 5 days
How long fashion brands run an ad
As of November 2026, here’s how long these ads lasted. The chart shows the share that ran at least this long. Ads still running count at the days they'd run by Nov 5, 2026.
- Shoes and clothing ads running 7+ days: 67%
- Shoes and clothing ads running 14+ days: 49%
- Shoes and clothing ads running 30+ days: 24%
- Shoes and clothing ads running 60+ days: 11%
- Shoes and clothing ads running 90+ days: 7%
- Shoes and clothing ads running 180+ days: 1%
Brands in this report
Explore the advertisers in this report, ordered by longest median run.
- Mott & Bow Mott & Bow Median run: 101 days Mott & Bow Longest run: 172 days
- Vuori Vuori Median run: 30 days Vuori Longest run: 380 days
- Buck Mason Buck Mason Median run: 29 days Buck Mason Longest run: 123 days
- Honeylove Honeylove Median run: 28 days Honeylove Longest run: 88 days
- Gymshark Gymshark Median run: 15 days Gymshark Longest run: 125 days
- Tipsy Elves Tipsy Elves Median run: 14 days Tipsy Elves Longest run: 67 days
- Buck Mason Women's Buck Mason Women's Median run: 13 days Buck Mason Women's Longest run: 92 days
- Marine Layer Marine Layer Median run: 13 days Marine Layer Longest run: 169 days
- SKIMS SKIMS Median run: 12 days SKIMS Longest run: 27 days
- Carbon38 Carbon38 Median run: 11 days Carbon38 Longest run: 98 days
- BYLT Basics BYLT Basics Median run: 6 days BYLT Basics Longest run: 196 days
- Bombas Bombas Median run: 6 days Bombas Longest run: 208 days
- True Classic True Classic Median run: 5 days True Classic Longest run: 150 days
- UNTUCKit UNTUCKit Median run: 4 days UNTUCKit Longest run: 52 days
Where this comes from
Our November 2026 research sample contains 3,393 public Meta Ad Library ads from 14 fashion brands. We count days from Meta's start date to the last day we saw the ad, between Jun 5, 2020 and Nov 5, 2026. Ads we saw in the week before Nov 5, 2026 count as still running, so their days are a floor.
The medians and shares use a balanced sample of 3,070 ads, capped at 429 per brand. Each brand contributes at most as many ads as the next biggest brand, picked by a stable random selection rather than by run length. The ad examples and per-brand run lengths use the full research sample.
Hooks, formats and angles come from our analysis of each ad. Only groups with enough ads to compare are shown. We don't see spend or results, so a long run says a brand chose to keep an ad, not how it performed.
See what your rivals keep running.
StealAds tracks the fashion brands you compete with, shows which ads they keep paying for each week, and turns the winners into ads for your brand.