Food and drink ads brands keep running

Food and drink Facebook ads ran a median 21 days, and 34% ran 30 days or more, after balancing brand contributions. StealAds compares the hooks, formats and angles food and drink brands kept running in the public Meta Ad Library as of November 2026.

Updated November 2026Public Meta Ad Library
Median run of food and drink ads: 21 days
Food and drink ads that ran 30+ days: 34%
Most common food and drink ad format: Video

Questions about food and drink Facebook ads

Short answers from the public Meta Ad Library research.

How long do Facebook ads for food and drink brands run?

Food and drink Facebook ads had a median run of 21 days in November 2026 and 34% ran 30 days or more, after balancing brand contributions. The longest food and drink ad ran 426 days.

What ad hooks work for food and drink brands?

The hooks that food and drink brands keep running longest are social proof (median 128 days), product reveal (median 26 days), curiosity gap (median 21 days). A hook a brand keeps paying for is one it chose to keep.

Do food and drink brands run more image or video ads on Facebook?

Food and drink ads in video format make up 43% of the balanced sample and ran a median 21 days. Food and drink ads in image format make up 23% of the balanced sample and ran a median 21 days.

Where does this data come from?

The food and drink ad data comes from the public Meta Ad Library: ads anyone can look up, collected between Sep 3, 2025 and Nov 5, 2026. We count days from Meta's start date to the last day we saw each ad, and balance each brand's contribution so one big advertiser doesn't set the numbers. We don't see spend or results, so a long run is a signal, not proof.

Editor’s notes

You can't taste a drink through a screen, so use texture and serving moments to suggest the experience. Build a recognizable world around it: satire, a creator's everyday routine or a familiar nostalgic cue can give your brief a direction.

What's working

These patterns show which messages last and which get cut.

  • Product reveal hooks last longest

    Food and drink ads that open with a product reveal hook ran a median 26 days. Food and drink ads with plain benefit hooks ran 12 days. Brands keep paying for the first kind, so test it before the second.

  • The hook matters more than the format

    Food and drink ads in video format ran a median 21 days and Food and drink ads in image format ran a median 21 days, close together, while hooks spread much wider. Pick the format your offer needs, then spend your testing on the hook.

  • Educational angles hold up

    Food and drink ads pitched on an educational angle ran a median 21 days, against 13 days for emotional ones.

  • The keepers run for months

    17% of food and drink ads ran 90 days or more. The longest food and drink ad example shown, from Hungryroot, ran 332 days. Study the structure of ads that last this long.

The longest-running food and drink ads

Browse the longest-running examples, with hosted creatives where available. Run lengths as of Nov 5, 2026; each ad links to its public Ad Library entry.

What they keep, and what they cut

Compare hooks, formats and angles on one scale. The line marks the balanced-sample median, 21 days. Right of it is what they keep paying for; red is what they cut fast.

Hooks for food and drink ads, by median run

  • Social proof: median run of food and drink ads 128 days
  • Product reveal: median run of food and drink ads 26 days
  • Curiosity gap: median run of food and drink ads 21 days
  • Storytelling: median run of food and drink ads 17 days
  • Plain benefit: median run of food and drink ads 12 days
  • Contrarian: median run of food and drink ads 10 days

Formats for food and drink ads, by median run

  • Video: median run of food and drink ads 21 days
  • Image: median run of food and drink ads 21 days

Angles for food and drink ads, by median run

  • Educational: median run of food and drink ads 21 days
  • Aspirational: median run of food and drink ads 16 days
  • Emotional: median run of food and drink ads 13 days

How long food and drink brands run an ad

As of November 2026, here’s how long these ads lasted. The chart shows the share that ran at least this long. Ads still running count at the days they'd run by Nov 5, 2026.

  1. Food and drink ads running 7+ days: 81%
  2. Food and drink ads running 14+ days: 63%
  3. Food and drink ads running 30+ days: 34%
  4. Food and drink ads running 60+ days: 25%
  5. Food and drink ads running 90+ days: 17%
  6. Food and drink ads running 180+ days: 5%

Brands in this report

Explore the advertisers in this report, ordered by longest median run.

  • Purity Coffee Purity Coffee Median run: 190 days Purity Coffee Longest run: 273 days
  • Holive Oil: Extra Virgin Olive Oil from Israel Holive Oil: Extra Virgin Olive Oil from Israel Median run: 139 days Holive Oil: Extra Virgin Olive Oil from Israel Longest run: 426 days
  • Hungryroot Hungryroot Median run: 128 days Hungryroot Longest run: 332 days
  • Red Rooster Coffee Roaster Red Rooster Coffee Roaster Median run: 104 days Red Rooster Coffee Roaster Longest run: 374 days
  • Seven Weeks Coffee Seven Weeks Coffee Median run: 89 days Seven Weeks Coffee Longest run: 134 days
  • Wonderstate Coffee Wonderstate Coffee Median run: 60 days Wonderstate Coffee Longest run: 245 days
  • McEvoy Ranch McEvoy Ranch Median run: 50 days McEvoy Ranch Longest run: 190 days
  • Fabula Coffee Fabula Coffee Median run: 40 days Fabula Coffee Longest run: 150 days
  • Death Wish Coffee Death Wish Coffee Median run: 32 days Death Wish Coffee Longest run: 73 days
  • Wedderspoon Wedderspoon Median run: 29 days Wedderspoon Longest run: 45 days
  • The Conscious Bar Chocolate The Conscious Bar Chocolate Median run: 28 days The Conscious Bar Chocolate Longest run: 81 days
  • Drink A Houseplant Drink A Houseplant Median run: 25 days Drink A Houseplant Longest run: 27 days
  • Wildfish Cannery Wildfish Cannery Median run: 24 days Wildfish Cannery Longest run: 52 days
  • The Mom Journal The Mom Journal Median run: 22 days The Mom Journal Longest run: 28 days
  • Bierfrucht Bierfrucht Median run: 21 days Bierfrucht Longest run: 131 days
  • Runamok Maple Runamok Maple Median run: 21 days Runamok Maple Longest run: 21 days
  • Chamberlain Coffee Chamberlain Coffee Median run: 20 days Chamberlain Coffee Longest run: 370 days
  • Factor_ Factor_ Median run: 20 days Factor_ Longest run: 23 days
  • Jacques Torres Chocolate Jacques Torres Chocolate Median run: 19 days Jacques Torres Chocolate Longest run: 68 days
  • Volcanica Coffee Volcanica Coffee Median run: 17 days Volcanica Coffee Longest run: 127 days
  • Pamela's Products Pamela's Products Median run: 15 days Pamela's Products Longest run: 135 days
  • Greater Goods Coffee Co. Greater Goods Coffee Co. Median run: 14 days Greater Goods Coffee Co. Longest run: 359 days
  • Counter Culture Coffee Counter Culture Coffee Median run: 13 days Counter Culture Coffee Longest run: 17 days
  • TorchBearer Sauces TorchBearer Sauces Median run: 13 days TorchBearer Sauces Longest run: 23 days
  • Paul Saladino MD Paul Saladino MD Median run: 12 days Paul Saladino MD Longest run: 96 days
  • Brodo Broth Co. Brodo Broth Co. Median run: 11 days Brodo Broth Co. Longest run: 11 days
  • Equator Coffees Equator Coffees Median run: 10 days Equator Coffees Longest run: 35 days
  • Liquid Death Liquid Death Median run: 10 days Liquid Death Longest run: 168 days
  • Y'all Sweet Tea Y'all Sweet Tea Median run: 10 days Y'all Sweet Tea Longest run: 90 days
  • Manukora Manukora Median run: 9 days Manukora Longest run: 69 days
  • Stumptown Coffee Roasters Stumptown Coffee Roasters Median run: 7 days Stumptown Coffee Roasters Longest run: 91 days
  • Spiceology Spiceology Median run: 7 days Spiceology Longest run: 282 days
  • Smith Teamaker Smith Teamaker Median run: 6 days Smith Teamaker Longest run: 6 days
  • Diaspora Co. Diaspora Co. Median run: 5 days Diaspora Co. Longest run: 19 days
  • Amoretti Amoretti Median run: 5 days Amoretti Longest run: 136 days
  • Spicewalla Spicewalla Median run: 4 days Spicewalla Longest run: 14 days
  • Blume Blume Median run: 4 days Blume Longest run: 19 days
  • Nguyen Coffee Supply Nguyen Coffee Supply Median run: 3 days Nguyen Coffee Supply Longest run: 112 days
  • Sightglass Coffee Sightglass Coffee Median run: 3 days Sightglass Coffee Longest run: 80 days
  • Stonewall Kitchen Stonewall Kitchen Median run: 2 days Stonewall Kitchen Longest run: 12 days
  • Dylan's Candy Bar Dylan's Candy Bar Median run: 0 days Dylan's Candy Bar Longest run: 32 days

Where this comes from

Our November 2026 research sample contains 330 public Meta Ad Library ads from 41 food and drink brands. We count days from Meta's start date to the last day we saw the ad, between Sep 3, 2025 and Nov 5, 2026. Ads we saw in the week before Nov 5, 2026 count as still running, so their days are a floor.

The medians and shares use a balanced sample of 321 ads, capped at 23 per brand. Each brand contributes at most as many ads as the next biggest brand, picked by a stable random selection rather than by run length. The ad examples and per-brand run lengths use the full research sample.

Hooks, formats and angles come from our analysis of each ad. Only groups with enough ads to compare are shown. We don't see spend or results, so a long run says a brand chose to keep an ad, not how it performed.

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