Supplement ads brands keep running
Supplement Facebook ads ran a median 15 days, and 21% ran 30 days or more, after balancing brand contributions. StealAds compares the hooks, formats and angles supplement brands kept running in the public Meta Ad Library as of November 2026.
Questions about supplement Facebook ads
Short answers from the public Meta Ad Library research.
How long do Facebook ads for supplement brands run?
Supplement Facebook ads had a median run of 15 days in November 2026 and 21% ran 30 days or more, after balancing brand contributions. The longest supplement ad ran 452 days.
What ad hooks work for supplement brands?
The hooks that supplement brands keep running longest are announcement (median 27 days), testimonial (median 22 days), authority (median 18 days). A hook a brand keeps paying for is one it chose to keep.
Do supplement brands run more image or video ads on Facebook?
Supplement ads in video format make up 59% of the balanced sample and ran a median 11 days. Supplement ads in image format make up 11% of the balanced sample and ran a median 18 days. Supplement ads in carousel format make up 1% of the balanced sample and ran a median 36 days.
Where does this data come from?
The supplement ad data comes from the public Meta Ad Library: ads anyone can look up, collected between Jul 29, 2025 and Nov 5, 2026. We count days from Meta's start date to the last day we saw each ad, and balance each brand's contribution so one big advertiser doesn't set the numbers. We don't see spend or results, so a long run is a signal, not proof.
Editor’s notes
A crowded supplement shelf makes a simple promise easier to understand. Try separate briefs for identity, expert context and common objections. Explain welcome offers and guarantees clearly so your buyer knows what trying the product involves.
What's working
These patterns show which messages last and which get cut.
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Contrarian hooks last longest
Supplement ads that open with a contrarian hook ran a median 17 days. Supplement ads with storytelling hooks ran 5 days. Brands keep paying for the first kind, so test it before the second.
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Image outlasts video
Supplement ads in image format ran a median 18 days, supplement ads in video format ran 11 days. Lead with the format they keep, and use the other to test new hooks.
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Aspirational angles hold up
Supplement ads pitched on an aspirational angle ran a median 12 days, against 6 days for emotional ones.
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The keepers run for months
3% of supplement ads ran 90 days or more. The longest supplement ad example shown, from Silver Fern Brand, ran 452 days. Study the structure of ads that last this long.
The longest-running supplement ads
Browse the longest-running examples, with hosted creatives where available. Run lengths as of Nov 5, 2026; each ad links to its public Ad Library entry.
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Silver Fern Brand
Silver Fern Brand ran this image ad for 452 days.
View Silver Fern Brand's ad in the Ad Library -
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Sunfood Superfoods
Sunfood Superfoods ran this image ad for 143 days.
View Sunfood Superfoods's ad in the Ad Library -
Sunfood Superfoods
Sunfood Superfoods ran this image ad for 134 days.
View Sunfood Superfoods's ad in the Ad Library -
Sunfood Superfoods
Sunfood Superfoods ran this image ad for 129 days.
View Sunfood Superfoods's ad in the Ad Library -
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Primal Harvest
Primal Harvest has run this image ad for 102 days.
View Primal Harvest's ad in the Ad Library
What they keep, and what they cut
Compare hooks, formats and angles on one scale. The line marks the balanced-sample median, 15 days. Right of it is what they keep paying for; red is what they cut fast.
Hooks for supplement ads, by median run
- Announcement: median run of supplement ads 27 days
- Testimonial: median run of supplement ads 22 days
- Authority: median run of supplement ads 18 days
- Contrarian: median run of supplement ads 17 days
- Product reveal: median run of supplement ads 16 days
- Question: median run of supplement ads 15 days
- Social proof: median run of supplement ads 14 days
- Plain benefit: median run of supplement ads 12 days
- Offer: median run of supplement ads 11 days
- Urgency: median run of supplement ads 11 days
- Pain: median run of supplement ads 9 days
- Curiosity gap: median run of supplement ads 8 days
- Storytelling: median run of supplement ads 5 days
- Pov: median run of supplement ads 4 days
- Confession: median run of supplement ads 4 days
Formats for supplement ads, by median run
- Carousel: median run of supplement ads 36 days
- Image: median run of supplement ads 18 days
- Video: median run of supplement ads 11 days
Angles for supplement ads, by median run
- Aspirational: median run of supplement ads 12 days
- Educational: median run of supplement ads 11 days
- Emotional: median run of supplement ads 6 days
How long supplement brands run an ad
As of November 2026, here’s how long these ads lasted. The chart shows the share that ran at least this long. Ads still running count at the days they'd run by Nov 5, 2026.
- Supplement ads running 7+ days: 70%
- Supplement ads running 14+ days: 53%
- Supplement ads running 30+ days: 21%
- Supplement ads running 60+ days: 7%
- Supplement ads running 90+ days: 3%
- Supplement ads running 180+ days: 1%
Brands in this report
Explore the advertisers in this report, ordered by longest median run.
- Silver Fern Brand Silver Fern Brand Median run: 368 days Silver Fern Brand Longest run: 452 days
- Tailwind Nutrition Tailwind Nutrition Median run: 69 days Tailwind Nutrition Longest run: 205 days
- Florastor Florastor Median run: 45 days Florastor Longest run: 214 days
- Moon Juice Moon Juice Median run: 44 days Moon Juice Longest run: 44 days
- Sunfood Superfoods Sunfood Superfoods Median run: 27 days Sunfood Superfoods Longest run: 143 days
- Transparent Labs Transparent Labs Median run: 24 days Transparent Labs Longest run: 31 days
- Onnit Onnit Median run: 23 days Onnit Longest run: 54 days
- HUM Nutrition HUM Nutrition Median run: 16 days HUM Nutrition Longest run: 99 days
- Bloom Nutrition Bloom Nutrition Median run: 14 days Bloom Nutrition Longest run: 27 days
- It Just Works It Just Works Median run: 12 days It Just Works Longest run: 24 days
- Primal Harvest Primal Harvest Median run: 10 days Primal Harvest Longest run: 102 days
- AG1 AG1 Median run: 9 days AG1 Longest run: 147 days
- Liquid I.V. Liquid I.V. Median run: 9 days Liquid I.V. Longest run: 38 days
- ARMRA ARMRA Median run: 3 days ARMRA Longest run: 25 days
Where this comes from
Our November 2026 research sample contains 1,616 public Meta Ad Library ads from 14 supplement brands. We count days from Meta's start date to the last day we saw the ad, between Jul 29, 2025 and Nov 5, 2026. Ads we saw in the week before Nov 5, 2026 count as still running, so their days are a floor.
The medians and shares use a balanced sample of 1,428 ads, capped at 222 per brand. Each brand contributes at most as many ads as the next biggest brand, picked by a stable random selection rather than by run length. The ad examples and per-brand run lengths use the full research sample.
Hooks, formats and angles come from our analysis of each ad. Only groups with enough ads to compare are shown. We don't see spend or results, so a long run says a brand chose to keep an ad, not how it performed.
See what your rivals keep running.
StealAds tracks the supplement brands you compete with, shows which ads they keep paying for each week, and turns the winners into ads for your brand.