Calm's Facebook ads: what they keep running

We've logged 32 of Calm's ads from the public Meta Ad Library. The longest one ran 233 days, so start there. Below you'll see the hooks they lean on, starting with Contrarian and Authority.

Facebook ads · Software
Ads on record 32
Longest run 233 days
Most used hook Contrarian
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Contrarian 4 ads
  • Authority 1 ad
  • Curiosity gap 1 ad
  • Storytelling 1 ad

Format mix

What Calm runs, by format, across the ads on record.

  • Image 30 ads · 94%
  • Video 2 ads · 6%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Calm your mind. Change your life. 233 days
  2. EMDR-Inspired Bilateral audio on Calm 203 days
  3. TRY DEEP REST 110 days
  4. Curiosity gap video ad 98 days
  5. TRY DEEP REST 96 days
  6. TRY DEEP REST 68 days
  7. TRY DEEP REST 68 days
  8. TRY DEEP REST 67 days
  9. TRY DEEP REST 65 days
  10. Rated 5-Stars by 2.5M+ Users 62 days
  11. Rated 5-Stars by 2.5M+ Users 62 days
  12. Image ad 55 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

Track Calm and every rival in your niche.

StealAds watches your rivals' ads every week, tells you which ones they keep running, and turns the winners into ads for your brand.

Get early access How it works

Keep looking