Function Health's Facebook ads: what they keep running

We've logged 34 of Function Health's ads from the public Meta Ad Library. The longest one ran 120 days, so start there. Below you'll see the hooks they lean on, starting with Contrarian and Curiosity gap.

Facebook ads · Health
Ads on record 34
Longest run 120 days
Most used hook Contrarian
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Contrarian 5 ads
  • Curiosity gap 2 ads
  • Fear 1 ad
  • Social proof 1 ad

Format mix

What Function Health runs, by format, across the ads on record.

  • Image 30 ads · 88%
  • Video 4 ads · 12%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Social proof video ad 120 days
  2. Curiosity gap image ad 119 days
  3. Curiosity gap video ad 77 days
  4. Image ad 77 days
  5. Image ad 77 days
  6. Contrarian image ad 77 days
  7. Check your health. 76 days
  8. Contrarian image ad 76 days
  9. Contrarian video ad 76 days
  10. Image ad 76 days
  11. Contrarian video ad 74 days
  12. Image ad 69 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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