Kosas' Facebook ads: what they keep running

We've logged 143 of Kosas' ads from the public Meta Ad Library. The longest one ran 114 days, so start there. Below you'll see the hooks they lean on, starting with Urgency and Contrarian.

Facebook ads · Beauty
Ads on record 143
Longest run 114 days
Most used hook Urgency
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Urgency 20 ads
  • Contrarian 13 ads
  • Social proof 13 ads
  • Curiosity gap 12 ads
  • Storytelling 11 ads
  • Authority 5 ads
  • Magician 1 ad

Format mix

What Kosas runs, by format, across the ads on record.

  • Video 82 ads · 63%
  • Image 48 ads · 37%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Curiosity gap video ad 114 days
  2. Curiosity gap video ad 114 days
  3. Video ad 114 days
  4. Video ad 114 days
  5. Video ad 110 days
  6. Video ad 102 days
  7. Curiosity gap video ad 102 days
  8. Video ad 102 days
  9. NEW Impressionist Multistick 87 days
  10. Authority video ad 87 days
  11. NEW Impressionist Multistick 87 days
  12. Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss Jellyfish .15 oz/ 4.6 mL 86 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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