Rare Beauty's Facebook ads: what they keep running

We've logged 105 of Rare Beauty's ads from the public Meta Ad Library. The longest one ran 194 days, so start there. Below you'll see the hooks they lean on, starting with Social proof and Curiosity gap.

Facebook ads · Beauty
Ads on record 105
Longest run 194 days
Most used hook Social proof
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Social proof 24 ads
  • Curiosity gap 16 ads
  • Storytelling 11 ads
  • Urgency 11 ads
  • Authority 9 ads
  • Aspirational 1 ad
  • Contrarian 1 ad

Format mix

What Rare Beauty runs, by format, across the ads on record.

  • Image 59 ads · 57%
  • Video 45 ads · 43%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Find Comfort 3-Piece Body Essentials 194 days
  2. NEW Perfect Strokes Mascara 71 days
  3. FREE welcome gift 69 days
  4. NEW Natural Matte Foundation 63 days
  5. NEW Natural Matte Foundation 63 days
  6. FREE welcome gift 63 days
  7. NEW Natural Matte Foundation 62 days
  8. Urgency image ad 59 days
  9. Urgency image ad 59 days
  10. Image ad 59 days
  11. 10% Off Your First Order Over $30 59 days
  12. Curiosity gap image ad 56 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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