How StealAds Works
A high-level tour of the data pipeline, analysis engine, and creative generation stack.
Collection Pipeline
StealAds connects to the Facebook Ad Library to pull every active ad from the competitors you're tracking. We identify high-performers by their run duration. Ads that stay active for weeks or months are winning and worth studying.
You can re-collect at any time to pick up new ads your competitors have launched. Support for LinkedIn, Google, and TikTok ad libraries is on the roadmap.
What happens during collection:
- › All active ads are pulled from each competitor's Facebook Ad Library page
- › Ads are validated and enriched with metadata such as format, duration, and media type
- › High-performers are flagged based on how long they've been running
- › Images and video thumbnails are stored for visual analysis
Analysis Engine
Every collected ad goes through a two-layer AI analysis, vision and psychology, to extract exactly why it works.
Layer 1: Vision Analysis
- › Image quality, ad format, and composition structure
- › Color palette extraction with dominant and accent colors
- › Text content and overlay detection
- › Visual element identification including people, products, and backgrounds
Layer 2: Psychology Analysis
- › Maps to 4 core desires: Money, Time, Health, and Status
- › Scores against 6 psychological checkpoints
- › Identifies which of 16 emotional triggers are being used
- › Classifies hook archetype such as Contrarian, Status Play, or Pain-Agitate
- › Determines funnel stage targeting across TOFU, MOFU, and BOFU
- › Produces a scroll-stop score out of 100
Creative Generation
The generation engine combines the psychology breakdown from a competitor ad with your brand context to produce ready-to-run creative concepts.
The system generates 3 or more concept variations per ad, each taking a different angle on the same psychology. You control how far the output strays from the original using creativity levels, from an exact structural match to a loose interpretation of just the core desire.
What you get for each concept:
- › Headlines - multiple options with rationale for why each works
- › Body copy - full ad text with psychological reasoning
- › CTA - call-to-action matched to funnel stage
- › Image direction - detailed visual specification or generated image
- › Performance ranking - concepts scored and ordered by predicted effectiveness