CrossFit's Facebook ads: what they keep running

We've logged 35 of CrossFit's ads from the public Meta Ad Library. The longest one ran 372 days, so start there. Below you'll see the hooks they lean on, starting with Contrarian and Authority.

Facebook ads · Fitness
Ads on record 35
Longest run 372 days
Most used hook Contrarian
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Contrarian 5 ads
  • Authority 2 ads
  • Social proof 1 ad
  • Storytelling 1 ad
  • Urgency 1 ad

Format mix

What CrossFit runs, by format, across the ads on record.

  • Image 30 ads · 86%
  • Video 5 ads · 14%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Contrarian video ad 372 days
  2. Contrarian video ad 372 days
  3. Storytelling video ad 372 days
  4. Contrarian video ad 357 days
  5. Contrarian video ad 357 days
  6. Gear that works as hard as you do. 312 days
  7. You are what you eat — and what you wear. 312 days
  8. Shop the Latest CrossFit Gear 312 days
  9. Unofficial, unfiltered, undeniably iconic. Pukie is back. 312 days
  10. Image ad 80 days
  11. Image ad 80 days
  12. Image ad 80 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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