MUD\WTR's Facebook ads: what they keep running

We've logged 36 of MUD\WTR's ads from the public Meta Ad Library. The longest one ran 209 days, so start there. Below you'll see the hooks they lean on, starting with Contrarian and Curiosity gap.

Facebook ads · Beverages
Ads on record 36
Longest run 209 days
Most used hook Contrarian
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Contrarian 7 ads
  • Curiosity gap 4 ads
  • Storytelling 2 ads
  • Social proof 1 ad

Format mix

What MUD\WTR runs, by format, across the ads on record.

  • Image 27 ads · 75%
  • Video 9 ads · 25%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Curiosity gap video ad 209 days
  2. Storytelling video ad 209 days
  3. Contrarian image ad 32 days
  4. Curiosity gap video ad 24 days
  5. Contrarian video ad 23 days
  6. Contrarian image ad 19 days
  7. Storytelling video ad 15 days
  8. Curiosity gap video ad 15 days
  9. Social proof video ad 15 days
  10. Curiosity gap video ad 14 days
  11. Contrarian video ad 14 days
  12. Image ad 3 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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