HeyGen's Facebook ads: what they keep running

We've logged 36 of HeyGen's ads from the public Meta Ad Library. The longest one ran 49 days, so start there. Below you'll see the hooks they lean on, starting with Contrarian and Curiosity gap.

Facebook ads · Software
Ads on record 36
Longest run 49 days
Most used hook Contrarian
Last refreshed October 2026

The ads they keep running

Longest running first, the way the Ad Library sorts them. An ad a brand keeps running is one it chose to keep.

Hooks they come back to

The opening move behind each ad. A hook that shows up more than once is a pattern you can test in your own ads.

  • Contrarian 4 ads
  • Curiosity gap 3 ads
  • Social proof 2 ads
  • Magician 1 ad
  • Storytelling 1 ad

Format mix

What HeyGen runs, by format, across the ads on record.

  • Image 19 ads · 53%
  • Carousel 13 ads · 36%
  • Video 4 ads · 11%

How long they've run

Each bar is one ad, measured from its Ad Library start date.

  1. Curiosity gap video ad 49 days
  2. Curiosity gap video ad 43 days
  3. Magician video ad 39 days
  4. Social proof image ad 39 days
  5. HeyGen AI Video 39 days
  6. Social proof image ad 39 days
  7. Curiosity gap video ad 39 days
  8. HeyGen AI Video 39 days
  9. HeyGen AI Video 38 days
  10. Contrarian image ad 38 days
  11. Contrarian image ad 38 days
  12. Image ad 21 days

Where this comes from

From the public Meta Ad Library, updated October 2026.

Ads with a start date count days from Meta's start date to its end date, or to Oct 5, 2026 for ads still running. Each one links to its public Ad Library entry.

We only use public Ad Library data. We don't see spend or results, so nothing here says how an ad performed.

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