Playbooks
Pick one rival and see what they run, kill and keep, then make your version of what works for them.
What a Playbook is
A Playbook reads every ad one rival has run and sorts them by what happened next: still running, killed early, or retired after a good run. How long an ad stays live is the clearest public signal of whether it worked.
Every rival you track comes with a Playbook. You can also open a Playbook for a brand you do not track; it costs a few credits, and you are always asked before anything is spent.
What is in it
Sections:
- Testing right now - their newest ads, still proving themselves
- What they keep running - ads live for 30 days or more, the rival's real winners
- What they gave up on - ads killed inside 30 days
- Retired after a good run - ads that ran 30+ days before stopping, often seasonal or rotated out
- How long each format lasts - which formats this rival keeps and which they cut fast
- Your move - their signature formula, ready to make your own version of
Turn it into ads
Steal their signature opens campaign mode with the rival's format and angle filled in, so you start from what is already working for them. Any single creative also opens in the cockpit with Steal this ad.
Open AI analysis on any creative to read the breakdown behind it.
Where to find them
Playbooks lives in the sidebar under Competitors. It lists your most recently active rivals; pick one to open its Playbook.