The Read
Your rivals lined up side by side every week: what they keep running, what they killed, what is new, and the angle nobody owns yet.
How it works
The Read looks across every rival you track and reads their ads together. It starts once you track three rivals, and a fresh Read is stored every Monday so you can see what moved since last week.
When rivals move after your last visit, The Read is marked in the sidebar so you know there is something new.
What is in a Read
Sections:
- New this week - what your rivals launched and what went dark since last Monday
- Format league - formats ranked by the share of their creatives still running today; pick a row to follow that format over time
- Hooks that lasted - opening lines rivals have kept running for 30 days or more
- Angles: where to stand out - the angles rivals crowd, and the ones nobody is using
- Rivals - what each rival keeps running and what they launched this week
- Your next test - one concrete ad to make next, with a button to make your version
Act on it
Every section links back to the real ads behind it. Use Steal this hook or Make my version to open the cockpit with that source already chosen.
Make the read sharper suggests rivals worth adding when your set is thin or lopsided.
Your own page
Connect your Facebook page and The Read collects your own ads too. They are kept separate and never counted as a rival, so you can see where you stand.
The Monday email and the weekly recap
If you track rivals, you get Your Monday Read by email, with what changed across your rivals that week. Turn it off in Settings or with the one-click unsubscribe in the email. Paused rivals are left out.
Play this week's recap for a short animated summary. You can save it as a vertical video for Stories, Reels and TikTok, or a wide one for X and LinkedIn.